Do NOT tell an ad agency you can sing.
Because if you do, you WILL end up performing on stage in a waitress costume at the holiday party, singing opera for the client during a Super Bowl pitch, and rapping about eggs at a factory in Springfield, Illinois.
And definitely do NOT tell them that you’d do pretty much anything for the ideas and the people you care about. Unless of course, you have zero shame.
After 3 wonderful years at GUT Miami and a few months off to launch my small business, I’m now available for any and all freelance needs (yes, even singing if the project calls for it).
caroline.webster00@gmail.com
EXPERIENCE
WILDCARDS DATING
Founder, Creative Director | Feb 2026-Present
GUT, Miami
Associate Creative Director | Nov 2024-Jan 2026
Senior Copywriter | Oct 2023-Oct 2024
Copywriter | Oct 2022-Sept 2023
WITHIN, NYC
Senior Copywriter | Mar 2022–Sept 2022
Copywriter | Mar 2021-Feb 2022
Likeable Media, NYC
Copywriter | Feb 2019–Feb 2021
Junior Copywriter | Jan 2018-Jan 2019
Golin, NYC
PR Intern | Sept 2017-Dec 2017
Momentum Worldwide, NYC
Copy Intern | Jun 2016-Aug 2016
CLIENTS
Doritos, Cheetos, Progressive, DoorDash, Stella Artois, Anheuser-Busch, Popeyes, Verizon, Chase, Kotex, Thinx, Kimberly Clark, Philadelphia Cream Cheese, Kraft Heinz, NotCo, Vital Farms, Sixt, Weight Watchers, Rag & Bone, Casper, Playboy
“SO WHAT DO YOU LIKE DOING FOR FUN?”
Wow, thank you for asking! Teaching swim lessons, singing, golfing, directing my friends’ survivor audition tapes, sewing, inventing elaborate bachelor party themes, reading, forcing people to take the Myers Briggs test, and running… among other things.
SCHOOL
Adhouse The Occasional Night Class
Tulane University B.A. Communications
RECOGNITION
AWARDS
Cannes Lions, Bronze in Direct, 2026
Clios, Gold in Print, 2025
The One Show, Merit, Billboard & Transit, 2025
The One Show, Merit, Out of Home, 2025
The Andys, Gold in Idea, 2025
Cannes Lions, x3 Gold in Print, 2024
Cannes Lions x2 Shortlist in Social & Influencer, 2024
JURY/SPEAKING
Guest Lecturer, Miami Ad School 2026
Guest Lecturer, University of Miami 2024-2026
Juror, Campaign US BIG Awards 2023
PRESS
The Wall Street Journal, Yahoo! Finance, Parade, People, ABC News, NBC News, Adweek, AdAge, Lürzer's Archive, LBBonline, The Drum, Campaign US, RoastBrief, Muse by Clio, Agency Spy