Put An Egg On It

In early 2023, egg prices were so high that the internet coined a term for it—”Egglflation.” Since eggs were basically a luxury item, this campaign positioned Vital Farms as the most eggstravagent way to say “I love you,” this Valentine’s Day.

We ran a sweepstakes where anyone who proposed with an egg was entered to win a lifetime supply—because if diamonds are forever, eggs should be too.

Select Press: Agency Spy, Yahoo Finance, Wall Street Journal, Good Day New York