The World’s Most Famous Hand Model
David Beckham has one of the world’s most recognizable faces. But he also has instantly recognizable hands. So we put Stella Artois in those hands and created a celebrity campaign where the product was the star. Ask me how many headlines I wrote before landing on this one!
Awards: Cannes Lions (Gold, Shortlist), One Show (x2 Merit), Clios (Gold), Andys (Gold)
Select Press: AdAge, The Drum, Lürzer's Archive
TEAM
CCO: Ricardo Casal, Juan Peña Plaza
CDs: Jose Ramirez, Jeff Schermer
Sr. Copywriter: Caroline Webster
Sr. Art Director: Scarlett Maestre