You Asked. We Heard.

People with periods have been complaining about pads for decades. But for the most part, our pleas have bounced off bathroom walls and fallen on deaf ears. So to launch Kotex’s brand new line, we created a TV campaign based on real quotes from fed up menstruators.

Select Press: AdAge, LBB Online, RoastBrief

TEAM

CCO: Ricardo Casal, Juan Peña Plaza

ECD: Justin Enderstein

CDs: Alejandra Guerrera, Meg Smart

ACDs: Caroline Webster, Will Santos

Copywriter: Kianna Coley

Art Director: AR Cabrera

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