You Asked. We Heard.
People with periods have been complaining about pads for decades. But for the most part, our pleas have bounced off bathroom walls and fallen on deaf ears. So to launch Kotex’s brand new line, we created a TV campaign based on real quotes from fed up menstruators.
Select Press: AdAge, LBB Online, RoastBrief
TEAM
CCO: Ricardo Casal, Juan Peña Plaza
ECD: Justin Enderstein
CDs: Alejandra Guerrera, Meg Smart
ACDs: Caroline Webster, Will Santos
Copywriter: Kianna Coley
Art Director: AR Cabrera