Sometimes It’s Not Stealing

Kids are always complaining about their parents “stealing” their Welch’s Fruit Snacks. So we launched a real children’s book called “Sometimes It’s Not Stealing,” designed to teach your kids that theft is NOT okay… with one exception. Because parents deserve fruit snacks too.

As a companion, we released an audiobook voiced by Broadway legend Kristin Chenoweth, which I had the opportunity to direct! The theater kid in me still has not recovered.

Press:  AdAge Editor’s Pick, Adweek, Muse by Clio, PR Week