The Blood Spell Collection

Thinx period panties had a problem. Despite rigorously tested claims of leak-proof protection, a large segment of their Gen Z audience just could not get over the idea of bleeding directly into their underwear. So we added a little extra incentive. At the peak of the “Etsy Witch” craze, we hired one to actually enchant our panties with spells that could only be activated by blood. This special collection went live on TikTok Shop and Thinx.com right in time for the Spring Equinox.

Select Press: Parade, RoastBrief, CampaignUS