The Renaissance of Snacking
When the U.S. Government announced an impending ban on artificial food dyes, PepsiCo was forced to fast-track its new line of “Simply NKD” Cheetos and Doritos. Our challenge was threefold: communicate the magnitude of this launch, assure people that the products will taste exactly the same, AND have fun with a name like “NKD” without getting kicked off the air.
Awards: Cannes Lions (Bronze)
TEAM
CCO: Ricardo Casal, Juan Peña Plaza
ECD: Justin Enderstein
CDs: Rafa Miranda, Jose Ramirez, Bruno Ribeiro
ACDs: Caroline Webster, Alec Plourde, Mati Cachiquis, Scarlett Maestre
Copywriters: Kianna Coley
Art Directors: Silvana Silva, AR Cabrera